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Product News :, the Enterprise Mobile App Development Platform
on 2013/4/17 7:14:36 (635 reads)
Product News

raw engineering, inc., a top enterprise app developer for multibillion dollar companies today announced the launch of, the only mobile backend and application development platform built from the ground up, for enterprises and enterprise developers. With an integrated software development kit for iOS, Android, and Javascript developers, enables companies to turn ideas into apps, in weeks instead of months.

"For developers, complex backends should be a thing of the past," said Neha Sampat, CEO of raw engineering. "We've been building mobile apps for multibillion dollar companies since 2007. In order to keep up with growing demand, we developed an enterprise-class platform that could scale to support millions of users. Companies can now address trends like BYOD and enterprise app stores. With an integrated content editor and app analytics for business users, is one of a kind."

With paying enterprise customers in private beta for the past year, and a proven business model, is poised to redefine the mobile platform space. "Mobile apps are sweeping the enterprise," said Erick Schonfeld, executive producer of DEMO Mobile. "'s platform for building mobile apps ties into existing enterprise systems and cuts the development time significantly."'s platform helps developers securely and seamlessly turn on core functionality like notifications, user authentication, social media integration, and uploads. For business users, a comprehensive content management system is available to allow them to administer features, content and settings from an easy-to-use dashboard. Integrated analytics give business users insight into activity and actions within their app. With enterprise-class security and the option for a dedicated cloud instance, companies can protect their app investments. addresses three core challenges in the current mobile enterprise environment:
* Makes backend complexity a thing of the past, saving developers and companies valuable time and investment.
* Allows developers to deliver core functionality in apps without building it from scratch, letting them focus on delivering a solid user experience.
* Includes an integrated, comprehensive content management system for self-service so business users can handle firedrills on their own.

 For a complete list of features, visit packages can be found at

About, by raw engineering, a mobile backend and application development platform, enables the creation of full-featured enterprise mobile applications -- in record time. By powering the entire backend (servers, cloud infrastructure, database, scaling), and delivering core app functionality, lets developers focus on building a killer user experience. Built from the ground up to support the growing enterprise mobility market, is first to release business user tools, a unique feature set among mobile application development platforms.

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