Apptimize Gets $4M in New Funding

Date 2015/2/19 10:09:17 | Topic: Company News

Apptimize, provider of optimization tools for mobile applications, announced today that it has closed a $4 million Series A funding round led by Costanoa Venture Capital. The Series A round brings Apptimize's total funding to $6 million, after a $2.1 million seed round in January 2014. The new funds will further revolutionize the mobile development process by enabling product managers, designers, marketers, and developers make instant updates to their mobile app without having to code or redeploy their app.
Mobile is changing at an incredible rate, but mobile app development is one of the slowest things out there. Apptimize is solving this by letting mobile app development teams get continuous data-driven deployment without sacrificing the native experience. Traditionally, mobile app development is a slow process because the development, QA, and deployment cycle take 6-12 weeks for a fast moving app. In order to get faster iteration speed, some apps have opted to integrate non-native components into their app (HTML) at the sacrifice of performance and user experience.

"Apptimize cuts app iteration time down from months to minutes. Now, mobile product mangers can push out a change instantly and immediately start gathering data on whether or not that change made a statistically significant improvement to the app before spending weeks coding," said Nancy Hua, Apptimize CEO.



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